The role that involves media providers affecting or controlling what information is broadcast to their audiences is the gatekeeping function.
What is the role of mass media?There are different types of mass media, such as television channels and newspapers, that can reach a large number of people at the same time, with the central objective being the dissemination of information.
Therefore, the mass media is capable of influencing opinions, generating reflections and calling for action, being an important instrument for society. The gatekeeping function then assists in controlling the type of information for the correct audience.
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Read this sentence:
Dogs should be cared for at all times; this includes
providing them with proper nutrition, exercise, and, above
all, love.
Which audience would be most moved by this type of appeal?
OA Sports fans
OB. Police officers
OC. Teenagers
OD. Animal lovers
SUBMIT
Answer: Animal lovers.
Explanation: Since they are animal lovers, they would love to care for a dog and be the most moved.